The success of mini panettone: an absurd and totally anti-economic trend

We’ve actually seen them in supermarkets for many years, often given as gifts to children to make them feel grown up: i mini panettoni however in 2023 they have taken on a different and all their own dignity. It’s as if there were a new phenomenon of Christmas desserts in a mignon version which satisfy the palates but above all the pockets of Italians (or delude them of this). In these weeks leading up to the holidays we have beeninvaded by countless versions of these sweets: there are those that remain faithful to the little ones and depict much-loved cartoon characters animated, and the more serious ones, loved by a whole new segment of the public. Let’s see in detail where this invasion of mini panettones comes from.

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The current reference target includes two macro areas: singles who don’t want to keep a kilo of product lost around the house after tasting a slice, and the curiouss who try various tastes in this way. Precisely for this reason the aisles of supermarkets are invaded by panettoncini and pandorini of all kinds. Usually placed near the checkouts to encourageimpulse purchases. Another goose that lays golden eggs are the tourists: especially in Florence, Rome and Milan are enjoying the sales of these convenient panettoni to foreigners. Those who come for a hit and run certainly can’t bring a huge panettone with them in their suitcase, this version is ideal to treat yourself or give a < a i=21>souvenir cute and almost impossible to find abroad. Despite being one of our national desserts, neither pandoro nor panettone are so common outside our borders.

The companies’ strategy is very clear: a real competitive product, with the highest cost low and with quality unchanged compared to its “big brother”. There are hundreds of recipes available to customers and for this reason as packaging we find both the classic cards, usually linked to particular tastes or “luxury” brands , or new packaging. We are talking about the flow pack (a cellophane-type plastic material) used as a “sachet”: they transform the panettone into a snack to share. This packaging is designed above all for abroad: we said that they are not very common sweets but even in the countries where they are more present they see them as leavened as a snack or breakfast. In France they are served during the Christmas period in school canteens, in a> is taking them around the world.Starbucks and television commercials there are dozens of England

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In reality, howeverin our country it is not always convenient to buy them. It is true that the cost is reduced compared to a “large” panettone. but if we read the price “per kg” (which we recommend doing always) we then discover that they are notso convenient. Making these mini versions requires complex and accurate processing, not to mention that regardless of the size the babies are required to respect the production specifications of traditional panettone. Thus we have a Bauli mini panettone for 55 euros per kg, that of Maina for 100 euros per kg25 euros< /span> per kg., that of Tre Marie at 30 euros, those of Melegatti around

It is not always a wise choice even for the taste: leavened products are better if they are larger. There are not many pastry shops and bakeries of good quality that try to make a mini version of their products. Our advice? Prepare them at home, it’s always the best option